We’ve made all the mistakes, so you don’t have to.

Arielle Veldhuizen has had a 7 year career in organic and performance marketing working on start-ups through to 8 figure brands. She now runs an integrated Shopify Brand / content creation service for high value events & weddings. Her strengths are attention to detail and methodical approach to producing performance creative with a systems-first approach.

“I excel at translating a brand’s value proposition into a diverse ad library, ensuring we acquire customers profitably. Our focus at The E-Commerce Accelerator is on developing a reliable & methodical system that consistently delivers effective ad creative to your account each week based on what’s working. This means we can avoid creative fatigue and achieve necessary scale at a desirable ROI. Nine out of ten brands primary constraint initially when working with us was their ability to reliably produce quality creatives.”

“I’m Tyler & I’m totally dedicated to generating profit for eCommerce brand owners through Meta ads. I’ve personally managed 10’s of millions in ad spend as-well as being part of teams managing hundreds of millions in ad spend, I’ve mastered the art of scaling eCommerce businesses with Meta ads.

At The E-Commerce Accelerator I teach a methodical system for optimizing ad accounts and allocating budget for maximum return. Our proven methodology has helped hundreds of brands scale to seven, eight, and even nine figures over the years.”

“I’ll help you craft compelling emails, build effective flows, and master the art of copywriting, design, and popups. Imagine knowing exactly what to write, when to send it, and how to make sure it translates into real revenue.

For the record - I take a full business view. While we’ll focus on maximising Email & SMS revenue, when you see me at the gym, be prepared to discuss high-level business strategies and tactics that I’m seeing work across my portfolio companies and clients.”

“Although I’m tasked to support you to build a high performance front-end offer… what I really do is I help you take the insights that you already got as knowledge through your deep experience with your customer, with your brand and with your product, and use that to really get your customers’ motivations on a much, much deeper level—to pull those insights out while they’re in this chaotic, intense environment of the Facebook marketplace, and package your solution to their pain in a way that really makes them feel heard and honored and respected.”

I’m Trijah, CMO of TLA and former Head of Growth at Glass Elephant. My expertise lies in crafting creative strategies that drive results. Over $100M in global sales stands as proof of what’s possible when great creative meets smart strategy. My focus is helping brands create content that captures attention, keeps audiences engaged, and drives action. Together, we’ll turn creative into a tool for growth. Scaling profitably isn’t just a theory. Let’s make it a reality for your brand.

In the Middle Ages, alchemists were obsessed with turning base metals into gold. Today, we have something far more powerful: the ability to transform words into wealth. Like alchemists, copywriters take something seemingly ordinary - words - and through a precise blend of science and art, we create something far more valuable. Where alchemists searched for the magic recipe, we perfected it. A precise formula, unlocking unimaginable wealth, power and influence. By utilising psychology, storytelling and creativity, we turn lifeless words on a screen into tangible, real world results. Results that drive action, build relationships. and generate wealth for you and your business. Mastering copywriting is the key to unlocking consistent, scalable growth for your business. 21st-century alchemy.

Life is precious, every moment - And to that end I always make it clear, I work for the owner, not the brand. My desire is to help business owners create businesses that unlock them to live their best life - Not lock them in to a never-ending grind. So I work with our brand partners to build potential & leverage into their business by working on the fundamental strategies that make them tick. Great ads alone aren’t enough to day to build a brand in this hyper competitive market. I work with brands from the inside out on their product development roadmap to their unit economics to their suprise & delight strategies. Then I work to build a growth strategy, org structure & financial model capable of producing the necessary financial result for the owners.

Today, your accounting and finance systems are the key to consistently generating profit for your e-commerce brand. Gone are the days when ads alone could bring in a flood of cash, making finance a secondary concern. Recently we launched our own brand, Pizzata, which we’ve already scaled to seven figures. We built this e-commerce brand to deeply understand the trials and tribulations our clients face every day. Our goal is to create systems from the inside out that support your ability to reliably generate profit in e-commerce.

Busy business owners often avoid systemization and team building, which would help them step back from day-to-day operations, leading them to stay busy forever. That’s why they should come to my gym, designed for successful brand owners who already have systems and teams in place. They can view my gym as an opportunity for a gut check and a second opinion on how to drive efficiency using our advanced AI and project management tools, as well as our strong expertise in outsourcing.

“You are the creator of your outcomes. To change your outer world, you must change your inner world. If you do the internal work, then you get to uncover and understanding parts of yourself that are holding you back from desired outcomes in, business, finances and relationships. Parts of yourself that have beliefs that are not serving you, that you can’t be, do or have (fill in the blank). Unless you go in and expose and integrate those parts, then you have unconscious blocks and motives that are ruling your outcomes. And, it doesn’t matter how much tactical action (yes, action is still required) you do in the physical world, you’re going to keep hitting a glass ceiling in that area.”

I’m well versed with working in high pressure situations where multiple projects are due within tight deadlines. Highly effective at working autonomously or collaborating with artistic, project, production and administrative leadership, I love helping brand owners deliver high quality projects on brief, on time & on budget.

After auditing more than 2,500 accounts over the last 13 years, I’ve seen it and I know how to reliably generate it. With $85M in ad spend, and over $350M in generated revenue, I’ve honed my skills to deliver exceptional results. On top of that, I’ve trained hundreds of people on how to scale Google Ads for eCommerce. As the secret weapon behind some of the most iconic ‘DTC’ brands in the USA, I collaborate with some industry giants that you’ll likely know, helping them amplify their campaigns and outsmart the competition - and even Google itself - Now, I’m here to bring that expertise to YOU.